In an increasingly online-connected world, its no wonder the way business is done has changed so much. This list will go over the most important reasons social media is necessary for your business. Let's get started.
6. Social Media is a Great Recruiting Tool
50% of Internet users with a college education are members of LinkedIn. LinkedIn is one of the largest collections of educated and skilled laborers, meaning it is a great platform to reach out, research, and recruit regarding potential workers at your business. Before social media platforms like LinkedIn, businesses like yours would have to manually find available, skilled workers, and then advertise to them in order for them to apply. This method is a much longer and more difficult process than simply clicking a few times on LinkedIn to find a great list of potential employees.
Companies that do not take advantage of online platforms such as LinkedIn are at a severe disadvantage when finding and hiring skilled workers. This leads to a less successful business because those companies that are not taking advantage are competing against more capable and skilled employees. Social Media is necessary for today's modern age to communicate not only with consumers but also with potential employees of your business.
5. Social Media is a Door to an Enormous New Market
43% of internet users use social media when researching things to buy. With this number being so large, its no wonder social media has taken over the marketing industry. A large part of consumers' purchasing process is looking on social media. For optimal success, it is necessary that your business HAS social media, but is ALSO sharing quality, entertaining, and encouraging content about its products and services.
Similar to companies missing out on LinkedIn, not having social media as a business is a huge disadvantage. Many consumers base their purchasing decisions on social media, especially other consumers review on social media. This alone is why it is necessary for your business to have a strong online presence on social media.
4. Social Media Works
Social commerce revenue hit 22 billion USD in 2019 (Statistica). People don't only judge businesses based on their social media, they definitely buy from it too. Social Media sales are only expected to increase as well, projected at over 80 billion in 2024. Your business should jump in on the action now, and get a head start on the online success.
Social Media is your business's best chance at online sales and success. If you start now, your business could potentially be a part of that 80 billion USD. Social media is the future of marketing, so why not start now?
3. Social Media is a Great Place to Advertise and Market
52% of online brand discovery happens in public social feeds. The internet is a HUGE tool for marketers to advertise and find new potential consumers, and social media alone accounts for 52% of that advertising. This goes to show how important social media is for business advertising as well as consumer discovery.
And this is not one-sided. 52% of online brand discovery happens in public social feeds. Hundreds of companies around the world have attracted more people to their business and increased sales, just by making a simple post or video. A nice looking post or video can lead to more clicks on your website.
A strong social media presence can also spark interest among consumers. 58% of people in the U.S. say they’ve become more interested in a brand after seeing it on Facebook. Thousands of businesses have made sales and brought more attention to themselves just by making a simple post or video about their product. So why not you?
2. A Wide Range of People Use Social Media Daily
Not only do people aged 16–24 spend multiple hours a day on social media, but 71% of adults with internet access also use social media. This means when you post on social media, you are reaching a wide range of people. From teenagers to the elderly, people are seeing your products.
1. Social Media is the Largest Communication Method, and Growing
50% of the population uses social media every day, an increase of 9.2% from 2019. There are few other methods of communication that work so effectively to reach such a large amount of people. Social media is becoming the future of business, and especially marketing. A business without social media is just a few clicks away from free, effective, and easy marketing to billions of people around the world.
In 2020, it is social media is a necessary tool for business. However, if you are struggling to create and manage a strong online presence for your business, WebSight Operations is here for you. WebSight Operations manages your social media and creates quality posts to advertise your products and services. Visit our website to learn more.