Adapting to The Digital Age
In 2020, your business's digital footprint is more important than ever. Did you know, there are 3.5 billion smartphone users in the world today? That means roughly 1 out of every 2 people have and use a smartphone on a daily basis.
The potential that online advertising to mobile users when it comes to gaining profit is staggering. With the progression of technology, 'word of mouth' is becoming less and less efficient. Why spend hundreds to thousands of dollars, endless amounts of time, and dreadful painstaking effort to conduct face-to-face marketing when a professionally designed, brand-differentiating website could substantially out-due the results for a fraction of the cost.
Below are 6 reasons why your business NEEDS a website in 2020.
#1 - The Internet is Growing
The invention of the internet took place in the 1960s, and just like every other facet of human discovery, it has rapidly advanced since its creation. The internet currently seems to have endless amounts of features and functions. One of the fastest-growing uses of the internet today is online shopping. In the year 2019, approximately 12% of all purchases were made online. Now that figure might seem underwhelming but 12% was in fact a huge milestone for the online shopping community. 12% surpassed the percentage of purchases completed on general merchandise at 11.5%. Because online shopping is growing so rapidly, a successful business would realize this trend and activate a business plan to capture its potential. Creating a website with a sleek, easy-to-navigate online shop can boost sales making your business' profitability sky-rocket.
#2 - Websites Are The Best Way To Reach Organic Consumers
Over a billion searches are entered into Google per day. Today, when someone has a question, they take out their phone and ask Google. The same goes for anyone who is looking to buy a service. A website can be a very good marketing tool, however, if your business is without a website, you could be missing out on free income. The best way to acquire new clientele is to put your name in front of their face and encourage them to read about what you offer. The most effective way to do that is to create a website.
A website is a blank canvas to tell potential clients everything to know about the products and/or services you offer, why they should purchase from you, your business's morals, personality, and ideals, and why you beat out the competition. If an organic consumer is trying to find a service that you offer, the most effective way to reach them is going to be through a website.
#3 - Consumers Expect It
Not only are more people using the internet to shop, but they are also using the internet to get information, compare pricing, find business partners, and find entertainment. Without a website, your business can't provide any of these things.
Consumers expect your business to be all-inclusive, to answer any question they have, and to satisfy each one of their needs. If your business isn't able to do any of these 3 things, then it's likely they aren't going to purchase anything from you. A website makes accomplishing these 3 things significantly easier.
#4 - It Increases Your Businesses Credibility
Today, the average American spends 24 hours a week on a screen. In this digital age, consumers expect you to have a credible online presence. Credibility is important to consumers because they want to know exactly what they getting, how they are getting, and when they are getting whatever you are offering. A great way to build business credibility is to put content regarding your products and services out for the public to see. This allows potential clients to read up on what you are offering and feel more secure when doing business with your company. A very easy and efficient way to release content about what you offer is via your website.
If you include small sections giving brief descriptions of what you offer, then potential clientele will have all of their questions answered before ever talking to anyone from your company. In fact, 30% of consumers won't even consider purchasing anything from a company that doesn't have a website. This shows that less content equals less business.
#5 - Business Personality
If you are able to attract the attention of more potential consumers, you will make more sales and in turn, more profit. In most industries, consumers are drawn towards professional and sleek designs. However, in some industries, bubbly and friendly personalities are more appealing. Each industry's consumers are attracted to different business personalities. That being said, it's usually fairly easy to find the personality your business needs in order to be the most successful. If you are able to find what business personality is going to give you the most potential, you can design your website around that and have guaranteed success.
#6 - A Well-Designed Website Can Steal Consumers From Competitors
The effectiveness that competition is having on your business can be a major determining factor in the amount of profit your business makes. Consumers are more likely to buy services and products from businesses that present themselves exceptionally. Creating a website that is easy-to-use and aesthetically pleasing can significantly change the appeal you have on potential clients. Using your website as a way to separate your business from the rest of your industry is an effective way to steal consumers from less appealing competition.
The Bottom Line
The time, effort, and cost of creating a website are well worth the endless benefits a strong online presence can give. At WebSight Operations, we specialize in creating sleek, accessible, user-friendly, industry-separating, websites. We take pride in making our websites surpass the competition in your industry and generate the most profit for your business. Take a look at our 'Website Design Packages' for more details!