How Links Can Maximize Your Digital Footprint

What Can Links Do For You?


Links are a very helpful feature that the internet offers to make navigating it a little easier. However, many fail to recognize an important 'side-effect' that links can bring to your website. In this blog, we will go over not only the different types of links that you should be aware of but also how they can improve the user-friendly level of your website and increase its rank on Google. Don't continue wasting the advantages that links could give you.


Internal Links


Internal links are those that are present on a specific domain that links to a different page under the same domain. In other words, it's a link that redirects to a different page on the same website. For instance, imagine Food.com makes a blog about bread and briefly talks about specific bread types. For each bread type, Food.com links to a separate blog dedicated to that one bread type. These links would be considered internal because they link to different pages on the same website.


Internal Link
Visual of an Internal Link

Internal links help improve Google rankings in several ways. First, it is a link to your website that is easy to access by Google. This increases the chances that Google will recognize and promote your website. Embedding keywords near and in your internal links also helps Google recognize your site and can lead to higher Google rankings. In order to properly and effectively implement internal links in your website, hyperlink your links with helpful, accurate, and descriptive anchor texts (the visible part of the link). For example WebSight Operations - Web Design is a hyperlink to our home page with an accurate anchor text ("WebSight Operations - Web Design"). Apart from SEO, internal links also make navigating your site an easier and better experience for visitors.


External Links


In contrast to internal links, external links are those that target a separate domain. For example, if Food.com made an article about Lasagna, but did not go super in-depth, they could decide to add a link to a longer article from Lasagna.com. This link would be considered an external link because it links Food.com to a completely separate domain (Lasagna.com).


External Link
Visual of an External Link

External links increase the quality of your website by linking to more content when yours is not adequate. Most visitors appreciate a place to find more information if they didn't find what they were looking for on your website. External links are also a huge part of search engine rankings through backlinks.


Backlinks


Backlinks are links that target your website but are present on a different domain. Google values backlinks as a reputable rating of content and quality level because it is hard to manipulate. If a particular website has a high quantity of backlinks, Google will recognize that this means they are most likely reputable and have high-quality content. Because of this, Google will most likely rank this website higher than most, if not all, others in its field.


Backlink
Visual of a Backlink

Obtaining backlinks targeting your site is no easy task, which is one reason Google values them. One tip for obtaining backlinks is creating what most refer to as "Skyscraper" content. Skyscraper content is a super-collection of data and information of a field that is all located on one page, acting as a hub for thousands of other sites to link to. Common forms of "Skyscraper" content are 'Ultimate Guides' or 'Complete Lists.' Another way to secure backlinks is by searching dated resources and finding broken links, links that link to a non-existent page. By reaching out to owners of broken links, you can provide them with replacement content, linking to your own page.


Get Going!


When it comes to increasing SEO with links, there is always room for improvement. Start analyzing your website, finding opportunities for backlinks and internal links. Reach out and search for broken links in an attempt to spread your content. If you're struggling to attract traffic to your website, WebSight Operations is here.


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